Sunday, March 25, 2012



SKU: 1875

Agent: Bacardi Canada Inc.

In the Glass – Clear but pale lemon yellow with soda sizes bubble coming up the side of the glass. It immediately stuck me as something that had been carbonated after the fact because of soda pop look it had.

On the Nose – clean, light with a strong peachy fruit and floral aroma. It just kind of lays the cards out for you on that one and I didn’t get much more.

On the Palate - stone fruit and peaches with a touch of citrus, medium sweetness, aggressive and prickly bubbles; this is due to the tank fermentation, light to medium weight. Over all this one strikes me like a honey soda. Sort of mixed with the pineapple crush that the Newfies drink.

Over all, it’s pretty easy to drink, either sipping with appys or to finish a meal but I like my bubbly on the dry to very dry side so it’s just a touch too sweet for me. But a nice cheap treat at under 15$ a bottle on the shelf.

This Asti is made from the Moscato Bianco grape and is actually DOCG certified. Which surprised me because its sooo mass-produced that I thought they would have to source out for the grapes. Here's a quote from their web site.

“MARTINI® Asti is crafted from 100% handpicked* Moscato Bianco grapes, grown in Northern Italy. It is ranked D.O.C.G. (denomination of controlled and guaranteed origin), the highest classification granted to Italian wines. Its aroma will lure you in like a siren’s song, boasting fruity and floral notes. Sparking on the tongue, the natural sweetness of the grapes comes through with full flavor and wonderful texture. Recommended for after dinner, pairing with cakes and other desserts or sweet fruits.”
The more I researched Martini & Rossi the more respect I had for them as a mass production organization. From what I can tell the business was family started and Rossi’s sons took it over in 1982, then his grand sons took it over in 1930. In 1977 the company became part of the “General Beverage Corporation”. Then in 1993 they merged with Bacardi. I’m not sure when the Martini Vermouth came to be a part of it but no doubt that was a huge win for Bacardi. 1993 was also when the asti received it DOCG designation.
*I don’t mean to be rude but I highly doubt that this is accurate simply because of the price point; handpicking grapes is VERY expensive. So unless they have a team of fiddler elves picking grapes for them out of the kindness of their heart this would be near impossible to achieve. Not judging, just sayin’.

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